Whether you believe in resolutions or not, it’s important to have a plan if you’re going to achieve your business goals.
For many, resolutions will remain the same as they did for 2015…14,13,12 etc. But without them, you’re unlikely to have a clear vision for the year ahead.
MY business resolutions for 2016
Focus on what works, and less on what doesn’t
For me, this applies to a broad-spectrum of what I do, but it’s one we often forget…
At the end of 2015, I started analysing the software that I use and whether or not I’m fully utilising it. In 2016, I plan to cutback and focus on a smaller number of tools, with a view to maximising their functionality for a better return.
I’m also applying the same thinking process to the services that I provide, ensuring that both clients and ourselves are getting the most of what we provide. To do this, I’m going to focus on a core set of services, and do them well.
Security as a priority
In everything that I do, I will be thinking security first. We always take security and data protection very seriously, but even in smaller or part-projects, it will remain a top priority.
Over the last 18 months in particular, the industry has seen a rise in the number of attempted hacks of micro-blogs. Even if you run an independent local shop in Cardiff and have an online presence such as a website or Twitter, you’re open to worldwide attacks. Keep it secure.
Be more productive using apps
For the last 4 years, I have promised myself that I will make more use out of collaboration tools such as Google Docs, but I’ve never made the most out of it. In 2016, I plan to use cloud tools more, and integrate them with the team and clients.
Sharing content and knowledge with clients will be key to success in 2016.
Find a niche and stick to it
This one follows on from focussing on what’s working, but it’s worthy of it’s own bullet point. It’s all about analysing what we’re good at, looking at what the market wants and focussing on a niche.
For me, I really want to get more involved in event marketing, so watch this space!
Refresh my knowledge by attending a new event
In 2015, I joined the Young Institute of Directors and attended events such as the Online Influencer conference in Cardiff, which offered great networking ops. I plan to do more of this and branch out into new groups in 2016. If you know any good-ones, let me know!
What are your 2016 business resolutions?