Social media and search marketing strategies are ones that are often mistaken for being intertwined, but they’re not at all.
The myth is that by posting to social media channels such as Twitter will help generate backlinks to your website and thus will help page ranks.
However, what many people fail to realise is that they don’t influence page rankings at all.
A quick look at the source code of those sites, reveal they use the ‘no-follow’ rule, which basically means that they don’t pass on any backlink-love to those sites. So do many other websites for that matter.
Although social media can’t directly with your SEO strategy, it can help with…
- Generating click-throughs directly from social media to your website
- Twitter and Facebook pages often appear high up in search results, giving you an additional presence
- Adds ‘social authority’ to your brand’s online presence
- Twitter (especially) are search engines in their own right, people often search these channels as they would with Google