Sadly, I don’t think we’ll ever really know the answer.
However what is apparent is that candidates are using social media to support their campaigns, or most certainly, as an awareness tool.
Back in 2011, I contributed to a Wales Online article, entitled “How the social networking revolution impacted on the Assembly Election”. It used some of my research from my dissertation that I had wrote whilst studying at Aberystwyth University. Although it wasn’t 100% conclusive, it did show possible traits between social media use and successful candidates.
It’s amazing how since then, the use of social media in politics has exploded! You can’t login to Facebook without seeing a red or blue rosette of some kind. Where as before, it may have given you a competitive advantage, it’s now an essential part of the campaign process. If you’re not on it, you’ll be losing out…
… on side note, even the current tory Government back in 2014 were spending £100k a month on Facebook advertising, and they won!
BUT it isn’t down to how much you spend or whether or not you even use social media. There will be a number of factors that ultimately influence how people vote…
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