Let’s face it, no matter what your business objectives are for using social media, you can’t escape the bottom line. Of course, social media shouldn’t be about sales but for the majority of businesses it comes down to two things, either attracting new people or supporting existing customers. To quote from one of my favourite…
Despite what marketers predicted, email isn’t dead yet. Email is still one of the most effective ways to reach your audiences directly and often has a higher return rate than other forms of marketing. It’s an essential part of the mix and it’s proven to have a positive impact on all of your marketing campaigns….
Your PR campaign’s success will ultimately depend on your approach, so it’s vital that you develop one that your organisation is best suited to and one that you’re comfortable with using. As PR content makes a shift to online, there are now even more ways that you can effectively measure and evaluate your campaigns. Although…
Nothing fascinates me more than capturing moments that you wouldn’t normally see. Let me explain. When you look up at the clouds, you know they’re moving… even if you can’t see them move. Likewise, driving past the foundations of a new building being built, only to see the skyscraper in its place the next time you…
70% of our social media engagement comes from 20% of our content. So it’s a no-brainer why you should be using video on social media and the web whenever you can. Hold your device correctly (please) I can’t stress this enough, if you take one thing away from this blog is that you need to hold…
I absolutely love great content! … And I love working with organisations who want to share their journey with people. That’s what I do. However, telling the story is only half of the solution. Once you know what you want to say and how to say it, you need to get it out there. Having…
Whether you believe in resolutions or not, it’s important to have a plan if you’re going to achieve your business goals. For many, resolutions will remain the same as they did for 2015…14,13,12 etc. But without them, you’re unlikely to have a clear vision for the year ahead. MY business resolutions for 2016 Focus on…