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08
2016 Dec
Content Marketing, Social Media

The Holy Grail: How to turn social media shares into sales

Let’s face it, no matter what your business objectives are for using social media, you can’t escape the bottom line. Of course, social media shouldn’t be about sales but for the majority of businesses it comes down to two things, either attracting new people or supporting existing customers. To quote from one of my favourite…

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02
2016 Dec
Content Marketing, Email Marketing

17 legit ways to gather data for your email campaigns

Despite what marketers predicted, email isn’t dead yet. Email is still one of the most effective ways to reach your audiences directly and often has a higher return rate than other forms of marketing. It’s an essential part of the mix and it’s proven to have a positive impact on all of your marketing campaigns….

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18
2016 Nov
Analytics and Tracking, Content Marketing, PR

Measure your PR campaign’s success with these metrics

Your PR campaign’s success will ultimately depend on your approach, so it’s vital that you develop one that your organisation is best suited to and one that you’re comfortable with using. As PR content makes a shift to online, there are now even more ways that you can effectively measure and evaluate your campaigns. Although…

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15
2016 Nov
Content Marketing, Social Media

How to capture a time-lapse on the iPhone

Nothing fascinates me more than capturing moments that you wouldn’t normally see. Let me explain. When you look up at the clouds, you know they’re moving… even if you can’t see them move. Likewise, driving past the foundations of a new building being built, only to see the skyscraper in its place the next time you…

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10
2016 Nov
Content Marketing, Social Media

How to create awesome video for the web with your smartphone

70% of our social media engagement comes from 20% of our content. So it’s a no-brainer why you should be using video on social media and the web whenever you can. Hold your device correctly (please) I can’t stress this enough, if you take one thing away from this blog is that you need to hold…

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29
2016 Apr
Content Marketing

Use these tools to leverage your content to gain it’s maximum reach

I absolutely love great content! … And I love working with organisations who want to share their journey with people. That’s what I do. However, telling the story is only half of the solution. Once you know what you want to say and how to say it, you need to get it out there. Having…

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04
2016 Jan
Content Marketing

What are your business resolutions for 2016? Here’s mine…

Whether you believe in resolutions or not, it’s important to have a plan if you’re going to achieve your business goals. For many, resolutions will remain the same as they did for 2015…14,13,12 etc. But without them, you’re unlikely to have a clear vision for the year ahead. MY business resolutions for 2016 Focus on…

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Socialbull - an online marketing and digital PR blog, which is focussed on helping you to create bigger and better campaigns online and offline.

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