Facebook has taken a lot of stick recently for copying some of Snapchat’s features and putting them straight into Instagram.
I’m not here to point fingers.
But what I will say, is that if there was ever a feature to ‘copy’, it would be Snapchat’s geo-filters.
At the start of this year, I blogged about geo-filters and why I absolutely loved them… and I still do.
For those not in the know, brands can pay for a custom photo filter to appear in the Snapchat camera app, all based on a user’s location. For example – if you’re running an event, anyone snapping photos on Snapchat at your event would see your brand’s photo frame. You can geofence off certain areas, so your photo frame is only shown to users in that area, and you can set the duration of how long you want to display it for. The bigger the area and the longer the duration, the higher the cost.
My only issue that I had was that it was limited to Snapchat.
Snapchat has been steadily growing, adding 20m active daily users to the social network this year, giving a daily total of 150m people (June 2016). This is great, but it’s not big enough. The social network is still in its infancy and remains quite niche with a younger audience.
This is why Facebook introducing ‘location frames’, basically a copy of Snapchat’s geo-filters, is such a BIG deal. There is so much potential with their audience size.
Facebook is currently testing out ‘location frames’ with its camera app, but it’s currently limited to users in Ireland. Lucky things.. but expect it to roll out to all users in the near future.
Watch this space…
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