Google Analytics is one of the most used tools to help identify the number of visitors to your website, where they’ve come from and what they’ve read.
However, the one question that I’m always asked is “Who are they exactly?”, and no doubt it’s a question that many of you have reading this blog.
A lot of organisations that I work with want this exact answer, it ultimately helps to determine whether or not your marketing is working and if you’re reaching the right audience.
Identify organisations in Google Analytics
If you go to Google Analytics > Technology > Network, it will bring up a list of network providers that have helped deliver people to your website.
In most cases, those that have visited your website at home or on mobile will be identified with BT, Sky or other commonly used ISP that I’m sure you’ve heard of.
However, for organisations, a lot of the time the network source resides at the organisation itself.
So, in the list of network providers you’ll also find local councils, privately owned businesses and charities etc. Some of which may be your clients or event competitors.
The hidden gems are in the details, as you can also identify how they’ve arrived at your website, how long they’ve stayed on your website and what content they’ve viewed etc. It’s all there!
If you’re running an e-commence website, you have the added benefit of seeing which organisations complete on goals or purchases, so you identify your most valuable customers.