Boasting 433 millions users globally, and 20 + million users in the UK alone, Linkedin is the largest professional online network. If you’re not on it as an organisation or individual, you’re missing a big trick in your new business development plans.
If you’ve already nailed getting your Linkedin profile to 100% complete, you may want to start exploring the Linkedin features that can help sync up your marketing activities.
Follow these tips for NBD success
- Start with the people that you already know here.
- Don’t forget your business cards! Use Evernote to scan cards and add them straight to Linkedin
- Sync your Outlook contacts straight into Linkedin
- Export your existing contacts out of Linkedin and into your CRM
- Follow companies that you’re interested in working with
- Join groups to expand your network and turn 3rd degree connections into 2nd degree
- Check email signatures, Twitter profiles and more for links to Linkedin profiles
- Download the Linkedin app and keep up to date with connections
- Wish people Happy Birthday, congratulate them on a new job or anniversary – it all helps
- Keep in touch with connections and remind people how / why you connected – the chances are, you have connections that you haven’t spoken to in years
- Check who viewed your profile, as they could be potential ‘connection’ material
- Look at the ‘people also viewed’ list on the right sidebar
- Get past the gatekeeper with InMails (Linkedin premium feature)
- Never make a cold call again – research people before you give them a call
- Unlock a smarter way to search and use the ‘advanced’ Linkedin search at the top of the page
- Get introduced with Linkedin introductions – personally I’m not a fan, but hey-ho, it might work well for you?
- If you’re going to connect with people that you don’t know, try and remember to add a personal note when adding connections
… and for goodness sake, pick up the phone and speak to people!
If you’re going to use Linkedin for business, it’s best practice to benchmark your current stats (search appearances, connections, invites to connection etc), just so you can measure the effectiveness of using Linkedin. It will work for some, but not all… it’s only part of the process.