Periscope and Meerkat are both fantastic apps that allow you to video stream your events live (and for free). Ahead of us launching our new live event services, we wanted to share with you some of our tips that we’ve learnt along the way.
Location is everything
Photos and videos of the backs of people’s heads is never a great look, and neither is poor sound. Make sure you rock up to the event early and pitch yourself at the front. As an events organiser, you’re the best person to arrange this. So don’t leave it up to attendees and assume someone’s got the event covered.
Shaky hands are a no, no
Invest in a decent tripod that has the ability to add smartphones and tablets. This will give you and your watchers a much better experience overall.
Don’t forget to charge your device
… remember to charge your device the night before. It’s also worth bringing your wall charger (just in case), as well as a portable battery pack. Usually on a full charge, we seen our iPhone’s battery half over a period of three hours of constant streaming, but this varies.
Free up hard drive space
The beauty of Periscope is that you can save a recording of your live stream to your phone, so it’s essential you have the space available. On a three hour stream, the recording file can be pretty big at 2gb.
Don’t forget to tell people
Believe it or not, but your biggest marketers are those attending the event.
- Announce that you’ll be live streaming and encourage people to share with their friends.
- Twitter – not everyone can make the event, so be sure to tweet a link to your live stream to your followers.
- Don’t forget to share to your Facebook and Linkedin audiences too.
- The Meerkat app allows you to add a countdown before you live stream. This is great, as you can promote the link to the steam in advance.
- Tell people you’ll be live streaming before the event! For example, send out a newsletter to attendees or those registered to be kept informed.
Include your event hashtag
When launching your live stream, it’s worth including your event’s hashtag in your title or description. When people stumble upon your live feed (because they will), it references your event and they’ll have a place to find out more. Also, by including your event’s hashtag in any tweets, you’ll notify your attendees that you’re broadcasting.
Add commentary or not
Adding commentary to your event’s live stream is a great to keep people informed on who’s talking and who’s up next. If people begin to find your stream via the app (and they will), regular updates and reminders help those who join the broadcast late. Our tips on commentary … Watchers also have the ability to add comments and ask questions throughout the broadcast. However it’s up to you on whether or not you turn these off or open it up to a select few.
- Either block all comments (not recommended)
- Open up comments to a select few, allowing you recruit contributors in advance of the broadcast, so you know what questions are coming up..
- Or block all comments apart from a secondary device / account that you have at the event. This allows you to keep your iPad or iPhone streaming the event, whilst sitting back, listening and commenting from another device.
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