Upcoming event? The chances are you’re expecting people to share the moment on Twitter and Instagram with a specific event hashtag, and if you’re not then, you really need to read this…
Setting a hashtag ahead of an event is essential for any event or wedding organiser.
Even if you plan to keep the event private, people WILL be talking about it on social media, so you’re better off embracing it and keeping control of what content ‘s out there with a hashtag.
What’s a hashtag you ask? Well, it’s way of grouping content together. You simply add the # single to the front of a single word or phrase (no spaces), and it instantly becomes clickable, and links to similar content shared by others.
Creating a hashtag for your event doesn’t have to be complicated, just follow these tips:
Choose something that’s unique and hasn’t been used before
You can do this by conducting a quick Twitter search here – http://search.twitter.com
Keep it simple but not too generic
The chances are if you’re choosing a dictionary word, it’s taken. Keep it as short as possible without taking away what the event is. For example – #IoDAwards
Consider adding a number or two
It’s a good idea to consider adding a digit or two to your hashtag, especially if you run the event annually. For example – #Canmol2015
Choose a hashtag and stick to it
Whatever you do, don’t go and change your hashtag half way through a campaign. Choose something, test it and stick to it. The chances are you’ve plastered it everywhere by this point…
Integrate your hashtag into sentences
The best hashtags are the ones that roll off your tongue and form part of a sentence, rather than bolting it onto the end. A good hashtag we saw recently, was for the #IWAMedia Summit in Cardiff. See what I did there?
Type it out and see what it looks like
This sounds really silly, but it isn’t, I promise. When you come up with a hashtag, write it down and see what it looks like. Susan Bowl accidentally invited people to a bum party … yikes! #susanalbumparty
Keep your username out of it
You don’t want to make your hashtag any longer than you have to, so leave your username out of it. Granted, you can’t always, but please try…