The Holy Grail: How to turn social media shares into sales
Let’s face it, no matter what your business objectives are for using social media, you can’t escape the bottom line.
Of course, social media shouldn’t be about sales but for the majority of businesses it comes down to two things, either attracting new people or supporting existing customers.
To quote from one of my favourite movies, The Godfather, “It’s not personal, it’s strictly business”… but everything on social should be personal if you expect to get anywhere.
A new report from RadiumOne revealed that consumers who click and share content are nine times more likely than non-sharers to go on and purchase.
In order for your business to succeed at using social media, regardless of sales, you need to create content that people want to engage with and share.
Content that works
People will typically share content if you provide them with at least one of the following:
Identity
If you provide content that people can relate to, they will share.
This can be the everyday stuff that you take for granted, but it’s something that the majority of people experience.
OK perhaps not the best example, but all us parents out there can relate to this example.
Emotion
when you bet your farm on Wales winning against England now ur homeless pic.twitter.com/cEUlNdm4yv
— Pluggin (@AbdiTV) June 16, 2016
Content that provokes an emotional reaction.
This can be good or bad, as long as you provoke an emotional reaction.
I love this example of the Wales vs England World Cup match, whether or not you were in the stadium or watching at home on the television, we all know the feeling when your favourite sporting team levels the score.
Information
Helpful and informative content that people get something out of.
This could be a blog, a guide, a free download. You are basically exchanging your information for that elusive click or share.
Although there is no magic combination to make your content go viral, you won’t get anything closer than the themes that I’ve described above. As long as the audience can identify themselves or a situation with your content, you’re onto a winner. If that doesn’t work, try posting it out at a different time…
Rhys Gregory
Latest posts by Rhys Gregory (see all)
- This phone case is my new favourite gadget - March 28, 2017
- Review: LuMee for the iPhone 7 Plus - March 6, 2017
- You can now upload multiple photos to Instagram posts - February 24, 2017
