A lot of people are too caught up on receiving comments on their blog posts. Personally, I wouldn’t use this as a measurement of success, don’t worry. However you could try writing differently, write something that provokes reaction, blog something controversial or a hot topic. Additionally I would then seek out related blog articles, forums and discussions and post your thoughts there with a link to your extended ‘discussion’ on your blog. Do you ask people to comment?
“Scooping the competition”
If you’re trying to be first at releasing something, great. A lot can be said for first mover advantages. However, don’t rush, take your time and blog something worthy. Even if this means coming second, your article will read better and have more value to the people that read it.
Admittedly this can be hard but it isn’t impossible. Relax, take a deep breath and put your blogging goggles on. If you do something, talk about something work related, then it can be a blog post. How-to guides, new materials, advice, the top 10 tips … Why a business blog is better than a corporate website? Ask questions. Type them up in a spreadsheet, space them out and create a content calendar.
Finding the time to blog
Time is our biggest opportunity cost. I could be closing a sale instead of writing a blog post. Personally this is my biggest challenge and is for a lot of people too. Dedicate time to it, post regularly and with a bit of self-discipline you’ll be on your way. The beauty of blogging is that other people can blog to. Why not set an hour aside for workers to write a blog post for the website? The benefits of getting your name ‘out there’ in your industry are endless. Don’t forget to can also schedule posts to go out at set times, useful if you’re away from the office for a while.
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